What Should Your Ontario Rental Actually Rent For?
Guess too high and it sits empty for six weeks. Guess too low and you lock in below-market rent for years — because Ontario limits what you can raise it by later. We hold a brokerage licence, so we can look at what comparable units genuinely leased for and give you a free written rent range.
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What an Empty Unit Is Costing You Right Now
Enter your rent and how long the unit has been (or might be) empty. Nothing is sent anywhere — this runs entirely in your browser.
LOST RENT
$2,200
That’s about $72 every day this unit stays empty.
Vacancy loss is permanent — unlike a repair, you can never earn that month back. Most OLH placements lease in 7–14 days.
Both Mistakes Are Expensive — in Opposite Directions
Priced Too High
You ask $100 over market to gain $1,200 a year. The unit sits an extra six weeks. On a $2,200 rental that vacancy costs roughly $3,000 — so the higher rent lost you money, and you still end up dropping the price.
Overpricing also thins your applicant pool, which is how landlords end up accepting the only person who applied.
Priced Too Low
You rent $150 under market to fill it fast. In Ontario you can generally only raise rent once every 12 months, by the provincial guideline — so that gap doesn’t close. Over five years it’s $9,000 of income you never see.
Below-market rent also lowers what the property is worth to an investor buyer, because value follows income.
The right number is the highest rent that still leases quickly to a well-qualified tenant. That’s the number we find for you.
A Real Rent Analysis — Not an Online Estimate
Automated rent estimators average whole postal codes and never see inside your unit. We look at what actually leased, then adjust for your property.
Real Comparable Leases
As a licensed brokerage we review what similar units in your immediate area genuinely leased for — actual lease data, not asking prices that nobody paid.
Adjusted for Your Property
Parking, laundry, utilities included or not, finishes, basement vs above grade, pets, and condition all move the number. We adjust for what you actually have.
Quick Wins Before Listing
Often a few hundred dollars of paint, lighting, or photography moves the achievable rent more than holding out for a higher asking price ever will.
Timing Advice
Ontario rental demand is seasonal, and student markets swing hard around September. Listing two weeks earlier sometimes matters more than the price itself.
A Written Range
You get a realistic range with a recommended asking rent — yours to keep and use, whether you list with us, self-manage, or do nothing at all.
A Way to Act on It
Like the number? We can have it on the MLS® and REALTOR.ca within days through our own brokerage — from $549 flat, or $29/mo for management clients.
The Right Tenant Matters More Than the Right Price
A $2,400 tenant who stops paying in month four costs vastly more than a $2,250 tenant who pays for five years. Every applicant we send you is Equifax credit-checked, income- and ID-verified, and run against 84,000+ Ontario LTB orders — and if a tenancy ever goes wrong, our licensed paralegals handle the LTB.
Rent Pricing — Frequently Asked Questions
Is the rent analysis really free?
How is this different from an online rent estimator?
How often can I raise the rent in Ontario?
Can you tell me what my property is worth to sell, too?
What if my unit is currently occupied?
Get Your Free Rent Analysis
Tell us the address, unit type, and what’s included, and a licensed Realtor® will come back with a realistic rent range for your property — free, no obligation, yours to keep.
📅 Book a Free 15-Minute Call 📞 Or Call/Text (519) 258-3966Request My Free Rent Analysis
Tell us about your property or tenant situation. A licensed paralegal property manager will reach out — usually same-day. 100% free, no obligation.